“I often paint the designs digitally on the iPad because I like to control color as much as possible, but sometimes I will traditionally paint things in gouache or ink. She often goes from traditional techniques, to digital sketching, and back again! Depending on the project, she’ll choose the flow that will bring her vision to life. When it comes to illustrating, Maddie uses a mix of processes. It’s important to pull ideas from real life as much as you can because it’s usually more unique.” ~ Maddie I actually went to the plant nursery by my house and gathered reference material there instead of going to Google or Pinterest. ![]() “My process was a little different for this print because I got my inspiration from the real world rather than the internet. She began with some quick drawings of all the desert plants she could find. Once the vision was set, it was time to get inspired! Our designer Maddie headed to her local plant and flower nursery, sketchbook in hand. ![]() Midway through a brainstorming session over Zoom, one of our team members proposed an idea we all loved: a mommy-and-me concept with succulents! The idea stuck, so we began to ideate on how it would come to life. Our Mother’s Day Collection was already in the works - colorful floral pajamas and patterned yellow pajamas were in progress, and we loved how they were turning out! We needed a print that felt like it belonged in the collection, but wasn't too similar to the floral and sunny prints already underway. It’s a holiday ripe for “ Mommy & Me” photo-ops, after all! ![]() It was important for this print to capture the essence of spring - and be perfect for family matching moments. We wanted to create a cute, gender-neutral print that the whole family would love. It all began back in July 2022, when our brand creative team was hard at work on our Mother’s Day Collection. Let’s dive into the inspiration and process behind “Succulent Love” - one of our adorable new Mother’s Day prints!
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